Design and launch a mobile payment activity for a telecom operator in North Africa

Following an evolution of the national regulatory framework authorizing non-bank players to offer payment services, our client – an innovative telecom operator – wanted to study the opportunity to diversify its activities and complete its digital service offering through the launch of a mobile financial service.

The intervention of Aviso Consulting was requested in order to:

  • to precisely define the outline and content of the mobile payment service to be implemented;
  • to decide on the marketing strategy, the distribution and commercial launch strategy, the organization and governance, the target operating model and the ramp-up of the teams, the strategic partnerships, the target technical architecture as well as the prerequisites of the compliance system to be put in place;
  • to build the financial model of the activity, to decide on the financing strategy and to size the investments;
  • to have all the elements necessary for the investment decision
  • to support teams in their development of skills in the mobile financial services business.

Project duration

3 months


Telecom operator

Aviso team

2 partners and 4 experts




At the end of our intervention, the operator decided to launch the project to implement an innovative mobile payment service.

Its decision was based on a complete, detailed and coherent analysis of the activity to implement, from the needs of the market, the services to be proposed, the implementation strategy up to the profitability of the investments to be made.

The operational experience of the Aviso team allowed us to quickly identify and effectively process the specificities of the service to be launched in order to build a robust implementation strategy. Our intervention continued with assistance in the implementation and commercial launch of the service. Our intervention continued with assistance in the implementation and commercial launch of the service.

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